Some key statistics for generic top-level domains (gTLDs) in 2024
1. Most Popular gTLDs: As of August 2024, the most popular new gTLD was .xyz with approximately 4.16 million domains, accounting for 16.71% of all gTLDs. The second most popular was .online with 3.63 million registrations:
3. Growth in Specific gTLDs: Among other gTLDs, significant growth was recorded in .bond, .store, .online, and .info.
4. Next Round of gTLDs: The next round of new gTLDs is anticipated in 2026, continuing the expansion of the gTLD namespace.
List of benefits using generic top-level domains (gTLDs)
Branding and Marketing: gTLDs can enhance brand recognition and marketing efforts. For example, a company can use a gTLD that matches its brand name or industry, making it easier for customers to remember and find them online.
Increased Control: Organizations have more control over their domain names, including setting their own rules and pricing for registrations. This can lead to a more secure and customized online presence.
Innovation Opportunities: gTLDs allow for innovative business models and services. They can be combined with emerging technologies like cloud computing and IoT to create new products and services.
Community Engagement: gTLDs can be used to create a sense of community or support for a cause. For instance, a geographic or community-based gTLD can unite people around a common interest or location.
International Reach: Internationalized Domain Names (IDNs) under gTLDs make the internet more accessible to users who speak languages with non-Latin characters, broadening market reach.
Revenue Generation: Operating a gTLD can provide a steady revenue stream through domain name registrations and renewals.
These benefits make gTLDs a valuable tool for businesses and organizations looking to enhance their online presence and engage with their audience more effectively.
Some popular industry-specific gTLDs that have gained traction:
.tech: Widely used by technology companies, startups, and tech enthusiasts.
.app: Popular among app developers and software companies.
.health: Used by healthcare providers, wellness companies, and medical professionals.
.finance: Favored by financial institutions, advisors, and fintech companies.
.law: Commonly used by law firms, legal professionals, and related services.
.travel: Perfect for travel agencies, tour operators, and travel bloggers.
.fashion: Popular in the fashion industry, including designers, retailers, and fashion bloggers.
.food: Used by restaurants, food bloggers, and culinary businesses.
.education: Ideal for educational institutions, online courses, and educators.
These gTLDs help businesses and individuals create a more relevant and memorable online presence tailored to their specific industry.
