.shop
.shop is a generic top-level domain (gTLD) launched in September 2016.
The idea of a .shop generic top-level domain was around since at least 1999, when an attempt to register it with IAHC was made. Its proposed usage is similar to current endeavors: to provide a dedicated space for ecommerce on the Internet.
The application process takes some years with different companies.
In May 2012, nine applicants including Google, Amazon and Famous Four Media applied to ICANN to operate the .shop registry. Applications were also received for the extensions .shopping, .store, .buy, and names with similar meanings in non-Latin languages, and ICANN indicated that they would not create extensions that will confuse users. This so-called "string similarity" is an unresolved issue in the new gTLD process, and is to complement dispute resolution.
In January 2016, GMO Registry of Japan bought it for $41.5 million.
It is ideal for traditional and online retail stores, and intuitive for non-English speakers as "shop" is a widely recognized term.
.store
.store is a generic top-level domain (gTLD) launched in June 2016. It is currently owned and operated by Radix of India. This gTLD is used by ecommerce websites..store is versatile and modern, making it suitable for any type of business selling products, and conveys a strong retail focus, potentially appealing to a younger audience.
The best choice really depends on your brand's identity and target market. If you want international reach and clarity, .shop might be better. If you're aiming for a contemporary and versatile feel, .store could be the way to go.
