Some benefits of a .brand TLD:
Brand Control: Companies have complete control over their entire namespace, allowing them to create intuitive and easy-to-navigate URLs.
Enhanced Security: Reduces the risk of trademark abuse and phishing attacks, as only the brand owner can register domains within their .brand TLD.
Improved Brand Recognition: Helps intensify brand awareness and makes it easier for customers to find and trust the brand's content.
Marketing Flexibility: Provides new opportunities for creative marketing campaigns and strategies.