What exactly is Domain Authority?
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). It's scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank. Remember that DA is best used as a comparative measure against other sites rather than an absolute score. It isn't a Google Metric, Google does not use DA in its ranking algorithm. It's a proprietary metric by Moz to estimate the potential performance of a site in search rankings.
How Domain Authority is calculated:
Link Profile: The number and quality of backlinks pointing to your site. High-quality backlinks from authoritative sites boost your DA.
MozRank: Measures the quality and quantity of links to your domain. Higher quality links improve your MozRank.
MozTrust: Assesses the trustworthiness of the sites linking to your domain. Links from trusted sites like government or educational domains enhance MozTrust.
Content Quality: The overall quality and relevance of your site’s content also play a role, although Moz's metric is primarily focused on links.
Other Factors: Includes site structure, social signals, and overall SEO practices, though to a lesser degree.
Domain Authority Matters is very important because it provides a comparative measure to see how your site stacks up against competitors. Helps identify areas for improvement in your link-building and overall SEO strategy, and while not used directly by Google, a higher DA often correlates with better rankings in search engine results.
