Some benefits of a .brand TLD:
Brand Control: Companies have complete control over their entire namespace, allowing them to create intuitive and easy-to-navigate URLs.
Enhanced Security: Reduces the risk of trademark abuse and phishing attacks, as only the brand owner can register domains within their .brand TLD.
Improved Brand Recognition: Helps intensify brand awareness and makes it easier for customers to find and trust the brand's content.
Marketing Flexibility: Provides new opportunities for creative marketing campaigns and strategies.
What you need to apply for a .brand TLD
Preparation: Ensure that you have a solid understanding of the process and requirements. ICANN (Internet Corporation for Assigned Names and Numbers) is the governing body for TLDs.
Eligibility: Ensure your brand is eligible. Generally, a company needs to have a registered trademark to apply for a .brand TLD.
Application: Submit an application to ICANN. This involves providing detailed information about your brand, your plans for the TLD, and how you will ensure security and stability.
Evaluation: ICANN will evaluate your application. This process can take several months and may require additional information or clarification.
Delegation: If approved, your .brand TLD will be delegated to your company, and you can begin creating and managing domain names within your TLD.
Potential Uses for Your .brand TLD
Marketing Campaigns: Use unique, memorable domains for marketing initiatives, like sale.brand.
Customer Support: Offer dedicated support portals, such as support.brand.
Internal Use: Streamline internal communications and operations with custom domains like intranet.brand.
Brand Registry Group
If you need help visit the website BrandRegistryGroup. The Brand Registry Group is a not-for-profit association of companies and organisations working together to champion the use of brand top-level domains. It also has associated members who intend to apply to operate a dotBrand registry in the future.
Joining the BRG allows organizations access to some of the top experts in the domain name industry—people who are knowledgeable in launching and operating dotBrand registries. It helps to promote and advocate the use of dotBrand domain names. The BRG organizes and participates in a number of events for and on behalf of its members.
Joining the BRG allows organizations access to some of the top experts in the domain name industry—people who are knowledgeable in launching and operating dotBrand registries. It helps to promote and advocate the use of dotBrand domain names. The BRG organizes and participates in a number of events for and on behalf of its members.
